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YouTube Channel Audits

How do you know where to go if you don't know where you are?

YouTube Channel Audits

What's Included?

What is a YouTube Channel Audit?

A YouTube Channel Audit refers to the thorough examination and analysis of your YouTube channel’s content, performance, and overall strategy. Channel audits can significantly improve a brand’s channel success and help achieve top-of-feed goals because it’s difficult to know what to do better if you don’t know what is and isn’t working right now. 

Our Full Channel Audits get under the hood big time. Our full audits are usually about 50 pages and take us a significant amount of time to prepare. So we invite you to try the competition first and when you decide you’re ready for some really actionable analysis, you can come back here and we’ll be able to help you take your channel to the next level. 

What is a YouTube Channel Review?

Our Channel Reviews look at a channel from the perspective of the viewer and we look at everything the public can see but don’t look behind the scenes at the analytics or competitors or anything not available to the general public. 

What's Included in a YouTube Channel Audit?

 What you can expect from one of our super awesome deep dive YouTube channel audits:

Analytics Deep Dive

An audit starts with a look into your metrics: views, watch time, audience retention, and engagement rates. This allows our team to identify current patterns, successful content, opportunities for channel improvement, and likely online competitors.

Content Strategy Optimization

By reviewing the channel’s content, we help brands identify what resonates with their audience and what doesn’t. This insight helps refine future videos towards more focused, relevant, and appealing content.

Audience Insight

YouTube Channel Audits help our team identify their audience’s preferences, demographics, and geographic locations. This knowledge helps to tailor content to meet their viewers’ specific interests, fostering lasting brand connections.

Search Engine Optimization (SEO)

By examining video titles, descriptions, tags, and metadata, we help brands enhance their channel’s visibility in search results and recommended videos, growing the brand’s organic traffic.

Monetization Improvement

With channels focused on monetization, an audit helps our team reveal opportunities to optimize ad revenue, explore sponsorship partnerships, or develop merchandise sales.

Channel Branding

Audits allow us to evaluate your brand’s consistent use of channel art, logos, colors, fonts, and thumbnails. Ensuring a cohesive brand identity builds recognition and trust among viewers.

Channel Health Check

An audit uncovers any potential copyright violations, content that may violate community guidelines or other issues that could impact the channel’s long-term viability.

Playlist and Video Organization

 An audit helps optimize a brand’s playlist structure and video organization to optimize viewer navigation and encourage longer viewing sessions.

Long-Term Strategies

Based on the audit findings, we help brands develop a long-term plan for channel growth, setting realistic goals and creating a roadmap for achievement.

Rashel Stephenson, Content Manager, Piedmont Healthcare - ⭐️⭐️⭐️⭐️⭐️

“We had no idea where to start with optimizing our YouTube channel. We had years of content – literally hundreds of unorganized, unbranded, untagged videos that had accumulated in our channel. We didn’t want to invest hours and hours of cleanup and redesign until we understood what our channel SHOULD look like. So I hired Tubeworks to audit the channel.

Tubeworks was able to analyze the content and provide valuable insights to create a strategy that worked for us. It was a great investment and set our channel up for future success. Today, that channel boasts over 100k subscribers. 

Kendrick was great to work with – personable, honest, and efficient. I highly recommend him and the Tubeworks team.”

Pricing

Channel Review

$549 $399
  • Results Shared via Video
  • Channel Branding
  • Channel Homepage
  • Thumbnails and Titles
  • Search Engine Optimization
  • Content Strategy
  • Descriptions and Keywords
Get Started

Full Channel Audit

$3299 $2499
  • Results Shared via Video
  • Channel Branding
  • Channel Homepage
  • Thumbnails and Titles
  • Search Engine Optimization
  • Content Strategy
  • Descriptions and Keywords
  • Analytics Deep Dive
  • Audience Demographics
  • Monetization Insights
  • Channel Health Check
  • Long Term Strategies
  • Competition Analysis
Get Started

FAQs

What is included in a YouTube channel audit?

Our full channel audits provide a deep dive into every corner of your channel. We look at analytics as well as the content. We look for things you’re doing well, we look for things that could be improved. We make suggestions, provide insights, propose ideas, and provide clear guidance about moving forward. This is actionable intel that you can take back to your team and strategize around. We will provide a PDF report as well as a video recording walkthrough of the report. 

How long does a YouTube Channel Audit take?

We spend a lot of time pilfering through your channel, but most of our full channel audits take about 3 or 4 days to get turned around to you. Some of this time is spent in analyzing the data and some of the time is spent putting the information into a user friendly format. 

What information or access do I need to provide for the audit?

A channel review does not require anything except the channel name (and it helps to have some informantion about your goals). 

A full channel audit requires you to grant ‘Manager’ status to our audit team. We will help you with this process. 

Will Tubeworks provide actionable recommendations for improvement based on the audit findings?

Our reports and reviews are full of actionable material. We know just stat reports aren’t always helpful, so we seek to provide insights and analysis that goes above and beyond the numbers. We try to answer questions like why are the stats what they are. Each report is customized to your channel and any strategy conversations we’ve had with you ahead of time. 

How often should I consider getting a YouTube channel audit?

It depends on your channel’s history. Some clients have been dumping videos of all types onto the channel for nearly two decades. Some channels only a have a few videos.  We encourage a full audit of your channel before beginning strategy work with us so that you’ll have a baseline and can see where things are and where things could go.  It’s a great idea to get a full channel audit before implementing a major strategy shift. 

Reviews are lighter weight and can be done more often. Generally one per year is reasonable. 

We also offer monthly analytics reports which are great for getting a snapshot of where things stand. You can request these as one off’s as well, but it’s nice to have charts documenting your growth. 

What type of documentation will I receive after the audit?

Channel reviews will recieve a private video with our review and analysis. 

Full Channel Audits provide recieve a 40+ page pdf and a video walkthrough of the report. 

Monthly Analytics Reports are usually about 6 pages and include a variety of data sets and charts. There’s also a one page summary that provides our high level takeaways for the month (perfect for passing. up the chain of leadership). 

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